Session Catalog

Ready to get hands-on with the future of AI? Dive right into Agentforce with this immersive workshop! You will learn step-by-step how to design, configure, and customize intelligent agents using the brand-new Agent Builder and Agent Script. Win a Cert Voucher: Lucky attendees will have the chance to walk away with a free Salesforce Certification Voucher! Limited Space: Seats are strictly limited for this hands-on session. Entry is first-come, first-in, so make sure to arrive early to secure your spot at the table!

Ready to get hands-on with the future of AI? Dive right into Agentforce with this immersive workshop! You will learn step-by-step how to design, configure, and customize intelligent agents using the brand-new Agent Builder and Agent Script. Win a Cert Voucher: Lucky attendees will have the chance to walk away with a free Salesforce Certification Voucher! Limited Space: Seats are strictly limited for this hands-on session. Entry is first-come, first-in, so make sure to arrive early to secure your spot at the table!

AI-Powered Workflows: How designers use AI tools like Cursor and Figma AI to accelerate prototyping and move from 'designs as screenshots' to 'designs as code' Agentic Design Principles: Creating transparent AI agents with clear data lineage and building industry-specific crafted experiences. Real-World Examples: From Agentforce ITSM to Revenue Cloud—AI-first product experiences in actionWhether you're an admin, architect, or engineer, discover how AI is changing not just what we build, but how we build it on the Salesforce platform. Key Takeaway: Practical AI tools and design principles you can adopt today to accelerate your own Salesforce development.

The session will explore how Salesforce architects can systematically craft and curate the key architecture artifacts that bring complex solutions to life, from data models and system landscapes to integration and DevOps views, while distinguishing which deliverables are truly critical versus optional for a given scope. Participants will learn how to tailor these artifacts to diverse stakeholder groups so that each audience clearly understands the solution's intent, constraints, and trade‑offs. The discussion will emphasize how well‑designed artifacts outlive individual projects by preserving architectural reasoning and providing a durable record of good design decisions that can guide future evolution.

Every Salesforce security incident has a beginning - and most start with identity. From onboarding to role changes to termination, user identities live complex lives inside Salesforce. This session exposes how poorly managed identity lifecycles quietly become your biggest security, compliance, and operational risk - and how to architect lifecycle controls that actually scale.

In this session, I'll share how we architected and coded a multi-agent ecosystem where Salesforce Agentforce seamlessly collaborates with an external Google Gemini agent to automate complex enterprise workflows that span CRM, data, and AI decisioning. The core problem was cross-platform orchestration—how to make Salesforce-native AI agents talk to external reasoning models like Gemini in a secure, scalable, and context-aware way. We solved that by leveraging the Agent to Agent protocol protocol to broker communication between the Salesforce trust boundary and external AI reasoning services. Attendees will see how we: • Designed the Agent Interaction Layer that allows Salesforce agents to call, query, and interpret responses from Gemini. • Used Salesforce Flow Orchestration and MuleSoft APIs to keep context synchronized between the two agent systems. • Implemented guardrails for governance and safety, ensuring agents act within Salesforce's security model while still leveraging Gemini's generative power. • Built a working demo of Agentforce and Gemini co-owning a workflow, where Gemini analyzes unstructured customer data and Agentforce executes Salesforce actions based on the insights.

70% of Salesforce projects fail from human bugs, not code. Learn the 'Human API' framework to diagnose team dysfunction, fix communication breaks, and create your team's operating manual. Based on 20 years fixing multicultural projects. For ALL roles - fun, practical, immediately actionnable!

Most Salesforce implementation failures aren't caused by missing features, but by early architecture decisions made under pressure. In this session, we'll explore 10 real-world Salesforce architecture anti-patterns—covering data, automation, integrations, security, and Agentforce. Through practical examples, we'll see what breaks, why it breaks, and how better architecture choices could have avoided it.

Slackbot is often overlooked as 'just another bot,' but when used intentionally, it becomes a powerful teammate. In this session, we'll explore how Slackbot is being used in real-world teams to reduce friction, surface knowledge, support workflows, and improve daily productivity. You'll walk away with practical examples, governance tips, and ideas you can apply immediately.

The software engineering role is splitting in two, the part AI eats, and the part that becomes 10x more valuable. In this session, Arsh Goyal walks through how the industry evolved from Copilot autocomplete to Agentforce's autonomous agents, what the real productivity data says (spoiler: it depends on HOW you use it), and which skills will define the next generation of developers. With live demos showing how Logitech MX SmartActions can collapse multi-step Salesforce developer workflows building Agentforce custom actions and more

Discover how the Salesforce Global Workforce Development (GWFD) team is adapting to recent dynamic changes, especially within the evolving AI landscape. This thought-leadership panel brings together key voices, including Workforce Development Partners who are driving these initiatives on the ground and navigating real-world challenges. We will also hear the SI partner perspective from Accenture on what they actively look for in candidates today and how professionals can best prepare to stand out. Join us for a forward-looking discussion on the future of work, emerging skill trends, and how collaboration continues to shape the global Salesforce ecosystem.

Join us for an inspiring session featuring trailblazing Women in Tech Entrepreneurs. In this candid discussion, our leaders will share their personal journeys, the major milestones they have celebrated, and the real-world challenges they have overcome. Discover actionable tips for aspiring leaders, insights into the future of tech entrepreneurship, and a look at the ambitious goals driving these founders forward.

Modern Revenue Operations (RevOps) demands more than automation — it requires intelligence, orchestration, and a unified revenue foundation. In this session, we explore how Agentforce, combined with Revenue Cloud (ARM), transforms the end-to-end quote-to-cash lifecycle for enterprise organizations. Discover how Revenue Cloud provides a structured, lifecycle-driven monetization model across products, pricing, orders, contracts, and assets — and how Agentforce enhances it with AI-driven guidance, decisioning, and next-best actions. We will break down how these capabilities work together to streamline complex configurations, accelerate sales cycles, reduce order fallout, and drive smarter revenue outcomes. Through real-world architecture insights and implementation patterns, this session will show how organizations can modernize RevOps with scalable, API-first, industry-ready solutions.This session is Ideal for architects, consultants, and revenue leaders looking to future-proof their monetization strategy.

In high-stakes sales and consulting conversations, outcomes are rarely driven by solutions alone; they are shaped by the quality of discovery and the ability to communicate with executive clarity. This session breaks down how to move beyond surface-level questioning into structured, insight-led discovery that uncovers real business priorities. It also focuses on translating those insights into concise, outcome-oriented communication that resonates with senior stakeholders. Drawing from defence discipline, enterprise enablement, and real-world consulting experience, the session introduces practical frameworks to:. Ask sharper, high-impact questions. Identify true decision drivers and hidden risks. Structure conversations for executive attention spans. Communicate recommendations with clarity, confidence, and influence. Participants will leave with a repeatable approach to lead conversations that are not just informative - but decisive.

Get a handson experience on New Commit Experience in Detail and Smarter way of syncing an org with Enviornment Sync.

The field service industry is currently undergoing a foundational paradigm shift, moving away from reactive, manual coordination toward a future of autonomous operational excellence. This presentation, Agentforce for Field Service Excellence,explores how the next generation of AI agents is redefining the speed and precision of service delivery.Traditional Field Service Management (FSM) often suffers from data silos and high administrative overhead. By leveraging Agentforce, organizations can ground autonomous actions in real-time Data Cloud insights—unifying asset telemetry, technician skill sets, and customer context into a single, intelligent reasoning engine.We will examine the three core pillars of this transformation: Dynamic Dispatching, the AI Technician Co-Pilot, and Proactive Customer Care.Attendees will gain deep insights into the quantifiable impact of autonomous agents, including an 88% improvement in First Time Fix Rates (FTFR) and a 95% reduction in average response times. Furthermore, we will outline a strategic 24-month roadmap for transitioning from legacy systems to a fully predictive fleet orchestration model. Join us to discover how Agentforce transforms Field Service from a traditional cost center into a strategic engine of customer loyalty and revenue growth.

Discover how to protect sensitive customer information across your unified Data 360 records and Agentforce interactions by building centralized security policies

Agentic AI is transforming how files are processed in Salesforce — evolving from passive storage to intelligent systems that can extract data, interpret meaning, and drive automated business actions. With multiple AI capabilities available, including Document AI, Prompt Builder, and Intelligent Context, architects, developers, and consultants must understand how to select and apply the right approach based on specific file processing requirements.In this session, we'll present a practical architectural blueprint and decision framework for implementing agentic file processing solutions on the Salesforce platform. You'll learn how Document AI enables precise extraction from structured and semi-structured documents, how Prompt Builder supports flexible interpretation and reasoning over unstructured content, and how Intelligent Context enhances AI outputs by grounding them with relevant CRM and enterprise data.We'll explore real-world implementation scenarios, integration patterns, and design considerations to help you build scalable, reliable, and context-aware solutions. Whether you're designing enterprise architecture, developing intelligent workflows, or advising customers on AI adoption, you'll walk away with actionable guidance to implement agentic file processing systems that transform files into meaningful, automated business outcomes.

AI-Generated Data-Driven Testing via Copado Robotic Testing (CRT) focuses on dynamically generating test data through the CRT and directly using it within automated test cases. This approach eliminates the dependency on static datasets and enables more flexible and scalable data-driven testing. By leveraging AI to create realistic and diverse test inputs, it improves test coverage, robustness, and efficiency. The generated data can be reused within the same test flow, making automation more reliable and easier to maintain. Overall, it enhances openness, reduces manual effort, and enables seamless execution of complex testing scenarios.

Migrating away from Connected Apps isn't just about functionality—it's about securing your integrations. In this session, I'll share my journey moving to External Client Credentials: the security improvements, unexpected challenges, and practical lessons for keeping your Salesforce integrations safe and reliable.

Low-code and no-code tools like Experience Cloud and OmniStudio help you build faster but speed should never compromise accessibility. In this session, we'll show how to create accessible-by-default experiences across Salesforce, from drag-and-drop configuration to custom code. Learn how to leverage SLDS components, built-in guidance, and AI-powered validation to catch issues early and meet WCAG 2.2 standards. Whether you are an Admin, Developer, or ISV, you will walk away with practical steps to build inclusive, compliant, and scalable solutions ensuring accessibility is embedded from clicks to code.

In this session, we will dive into the 'set it and forget it' architecture of modern recurring billing to explore how to bridge the gap between FormAssembly, Stripe, and Salesforce, all with low code, no code! I will provide the technical blueprint for a zero-touch renewal lifecycle, demonstrating how to map data flows and configure the Stripe Connector to ensure every payment and donor/member record is captured without complex custom development. During the session, I will showcase and demo exactly how to automate recurring Stripe payments for memberships and subscriptions within a Salesforce nonprofit environment. You will see firsthand how a single form submission can enroll a member into a recurring subscription, automatically update Contact and Recurring Donation/Membership records, and trigger automated personalized communications—empowering your org to reduce administrative overhead and improve donor/member retention effortlessly.

What this session will cover What buyers expect now: not just features, but help that feels “built-in” to the workflow. How to package your product clearly: guided steps, smart suggestions, and agent-driven actions (without jargon). Simple pricing thinking for AI-enabled apps: what to charge for and how to show value early. How to build trust on AppExchange beyond reviews: onboarding, in-app guidance, and outcomes you can prove

Grants Management for New Nonprofit Cloud. Discover how Salesforce's New Nonprofit Cloud transforms the way organizations manage the full grant lifecycle from intake to award to reporting, using a modern, scalable data model. This session walks through a practical, end-to-end approach to Grants Management, showing how nonprofits can streamline application intake, automate review workflows, manage funding decisions, track disbursements, and measure impact, all within a unified platform.

As the Salesforce ecosystem evolves to encompass both traditional applications and AI-powered agents, maintaining robust security standards and customer trust is essential. This session examines the security review processes for AppExchange and AgentExchange, providing practical guidance for organizations developing secure and compliant solutions on the Salesforce platform.Participants will gain insights into established security practices, common security challenges, and strategies for successfully navigating marketplace security reviews. The session covers threat modeling methodologies, secure development patterns for Apex and Lightning Web Components, and security considerations specific to AI-driven solutions within the Salesforce ecosystem.This session is designed for organizations at any stage of the security review journey from initial preparation to ongoing application security enhancement. Attendees will acquire practical knowledge to strengthen security posture, ensure compliance with platform requirements, and streamline the path to AppExchange and AgentExchange Platform

Learn how Salesforce developers can use Lightning complex template expressions to simplify LWC UI logic, reduce boilerplate code, and build cleaner, more maintainable components.

Copado AI turns days of Salesforce development into minutes. An AI agent handles the devops lifecycle from plan, build, test, deploy, while your team stays in control of the decisions that matter. No shortcuts on quality. No gaps in governance. Just faster, safer delivery.

Dive deep into analytica studio from scratch with low code no code and how can we leverage B2BMA dashboards for Account Engagement

The Salesforce ecosystem offers endless career possibilities—but navigating the journey from Admin to Architect to Leader often feels unclear and overwhelming. In this session, I will share a practical and experience-driven roadmap for building a successful Salesforce career across different stages. Drawing from my own journey of delivering enterprise-scale Salesforce programs and leading global teams, I will break down how professionals can evolve from executing tasks to designing scalable solutions and eventually influencing strategy and leadership decisions. The session goes beyond job titles and certifications to focus on mindset shifts, skill transitions, and real-world responsibilities required at each career stage. Attendees will learn how to build a personalized career roadmap aligned with their strengths, leverage real-world project experience, and prepare for leadership opportunities in an AI- and data-driven Salesforce landscape. Whether you're an Admin aiming to become an Architect or a Consultant aspiring to lead teams, this session provides clear guidance to help you take control of your Salesforce career journey.

In this session, you will learn how to tailor Prompt Templates to generate consistent responses using HTML and JSON outputs. This reduces dependency on instructions and provides deterministic control over your prompts. Structured Outputs in Prompt Builder ensures the LLM returns responses in a consistent JSON or HTML format, which is essential for building reliable UI, and integrations.

AI is advancing faster than most organizations can keep up with. What often begins as a simple effort to work smarter soon leads to bigger questions:Can we trust the output AI produces? Who is responsible when an AI agent makes a decision? How do we avoid consequences at scale when AI is used widely across the organization? In this session, we’ll look at what really happens when AI tools are put to work in day‑to‑day business processes. Based on real-world experience, we’ll talk about where trust can break down, why existing oversight methods fall short, and how companies can put sensible checks in place without slowing progress. As AI becomes a regular part of how work gets done, the focus shifts from just saving time to building confidence between people and technology. This session is practical, not theoretical—it’s about using AI in a way that is responsible, fair, and dependable.

In this session, discover how Salesforce's AgentForce AI is transforming Quote-to-Cash (Q2C) processes for B2B enterprises. As a Technical Director at Zensar Technologies, I'll share real-world implementations that leverage AgentForce for autonomous quote generation, contract automation, and revenue optimization. Learn best practices to reduce errors by 40%, accelerate deals, and scale growth amid 2026's agentic AI trends. Gain actionable insights on integrations with Revenue Cloud, CPQ, CLM, and Billing to drive efficiency and innovation. Ideal for IT leaders and revenue managers.

Building an agent is easy but making it business-ready requires skill. In this session, we go beyond the basics of Agentforce to master agent optimization to boost automation, enhance customer interactions & drive efficiency. Learn how to refine your agent responses and prevent hallucinations. Backed by insights from 15+ live customer deployments, we'll share actionable best practices, success metrics and real world project stories. Discover how to transform a standard agent into a trusted, high-performing digital employee.

Salesforce Nonprofit Cloud has become a powerful platform for organizations striving to maximize impact with limited resources. In this session, I will share how nonprofits use Salesforce Nonprofit Cloud to streamline operations, improve case management, and gain better visibility into programs, donors, and beneficiaries. Drawing from real-world nonprofit implementations, I will walk through practical use cases such as program and case management, constituent engagement, and reporting for mission outcomes. The session will include live demonstrations focused on Nonprofit Cloud capabilities, with a deeper dive into case management scenarios commonly used by service-driven nonprofits. Attendees will gain a clear understanding of where Nonprofit Cloud fits, how it differs from standard Salesforce clouds, and how nonprofits can use it effectively to support their mission.

Documentation has been the unsung hero of software development — and yet, it remains the task that developers and admins love to hate. Documentation is not just a chore, but a critical professional skill. We'll explore practical guidelines for documenting Salesforce Flows: from naming conventions and description fields, to change logs, to what a complete Flow document should include. You'll walk away with a clear framework for writing documentation that helps you, your teammates, and whoever inherits your org next. We'll also tackle a challenge that's rapidly becoming impossible to ignore: how do you document code and flows generated by AI tools?

In this session, we will build a custom Lightning Type that retrieves data from Apex and dynamically renders it in a Lightning Web Component for handling input and output. We will also create an Agent that invokes an action, where the action integrates LWC and the custom Lightning Type to display the response.

This session dives into building enterprise-grade contract lifecycle management using Salesforce Industries CLM. Learn how to design contracts from draft to execution using industries data models, contract templates, clause management, approval orchestration. I'll cover architecture patterns, common implementation challenges and best practices to build scalable, compliant CLM solutions on Salesforce Industries Cloud

Many SMBs adopt Salesforce with high expectations, yet struggle when solutions become too complex, too expensive, or difficult to use. In most cases, the challenge isn't Salesforce itself, but how it is designed and introduced. In this session, I'll share real stories from working closely with small and growing businesses where simple decisions made a big difference. We'll talk about what worked, what didn't, and how starting small helped teams build confidence, improve adoption, and scale Salesforce at the right pace. Through real examples, we'll explore practical choices around automation, data structure, and user experience that often determine long-term success.This session is for Salesforce professionals who want to build solutions that are realistic, scalable, and trusted by the business. Attendees will leave with practical insights they can immediately apply to SMB projects and everyday Salesforce decisions.

Wonder how to handle complex Salesforce operations without hitting governor limits? This session shows how to use Apex, Platform Events, and Queueables for scalable, async workflows. Learn from a real-world use case handling high-volume transactions while keeping the UI responsive and compliant. Key takeaways include combining Platform Events and Queueables for efficiency, using monitoring tools for visibility, and applying patterns to optimize workflows.

What happens when you combine the real-time telephony of Service Cloud Voice with the multimodal power of Gemini? In this session, we move beyond standard bots to build a custom AI Agent using the Google Agent Development Kit (ADK).We will explore the architecture required to stream voice data from a BYOC connector to a custom Gemini-powered agent. You'll learn how to leverage Gemini's reasoning to interpret customer intent and execute complex Salesforce tasks via REST APIs. We will walk through the 'plumbing' of this integration—from secure API handshakes to event-driven actions—providing a blueprint for developers looking to build high-performance, autonomous voice experiences.

At the start of a Salesforce career, many are pushed to do everything—code, test, design, operate. That advice creates confusion, not growth. Careers don't scale on multitasking; they scale on focus. This session shows how to identify your niche, break past self-doubt and stagnation, and build real career value by combining technical skills with communication, ownership, and confidence. Finding your niche isn't optional—it's the real Salesforce career hack.

Go-live is often treated as the finish line, but its typically where architectural weaknesses begin to surface. In this fast-paced session, I'll share real-world patterns from enterprise Salesforce implementations where systems struggled post go-live due to overlooked design decisions.

Waste time bouncing between apps? Slack Workflow tracks ANY transaction across systems. Enter an ID, get real-time status in one channel. Boost productivity, streamline support & eliminate confusion.

In the rapidly evolving Indian fintech landscape, the race to provide instant credit is often hindered by fragmented legacy systems and complex regulatory requirements. This session explores Salesforce Digital Lending for India, a purpose-built solution within Financial Services Cloud (FSC) designed to solve these local challenges at scale.We will dive deep into how Indian lenders can leverage a 'Single Source of Truth' to harmonise mission-critical workflows—from native Aadhaar-based authentication and Video KYC to automated e-NACH mandates and credit bureau integrations.

Estimate credits at use case level. Credit estimation depends on a host of parameters like business objective, what data sources you need, data architecture and rules for harmonization, unification, segmentation. It also depends on volume and frequency of data ingestion, profile unification and activation. Session would also explain how credits are calculated based on a Agentforce use case

We've all been there — Will it work? What will the feedback look like? How do I fit everything into one meeting? And after the demo — Will this open a can of worms? How do I keep the debates under control? What should I do after its done? If any of this sounds familiar, this session is for you. We'll walk through everything — who to invite, what to show, how to prepare, and how to handle the room when things get uncomfortable. And most importantly, what to do after the demo is completed. So, No more dreading demos. No more running away from them. Join me to stop surviving demos — and start using them to your advantage.

Architecture extends far beyond technical proficiency; it demands a nuanced balance of strategic thinking, contextual awareness, and informed decision-making. Crafting a robust, scalable solution requires an architect to synthesize multiple perspective - business objectives, user experience, system constraints, and long-term sustainability.This session offers participants an immersive, hands-on workshop designed to simulate the real-world responsibilities of an architect. Through the lens of a practical problem statement, attendees will engage in structured solutioning, gaining firsthand insight into the thought processes and trade-offs that define effective architecture. By the end of the session, participants will gain: A strong foundation for cultivating an architect’s mindset, A structured framework for developing comprehensive solution blueprints, The ability to approach real-world challenges with architectural clarity and confidence

In this session, we will demystify MCP and explore how it acts as the ultimate bridge between Agentforce and your enterprise ecosystem. Attendees will discover how to transition from building rigid, point-to-point integrations to designing dynamic, context-aware systems where Agentforce can seamlessly retrieve external data and take action in real-time.

In this session, we will explore the evolution of Predictive DevOps in the Salesforce ecosystem. Attendees will discover how to leverage data, automation, and AI-driven insights to shift from manual troubleshooting to intelligent, predictable deployments. We will break down how to identify historical patterns in release cycles to proactively mitigate risks, reduce rollback frequencies, and accelerate time-to-market.

As enterprises adopt MuleSoft Agent Fabric to power autonomous integrations and AI-driven workflows, visibility and governance become non-negotiable. In this session, we'll explore how to discover agents across your landscape, manage their lifecycle, enforce governance at scale, and gain real-time observability into agent behavior. Learn practical patterns, best practices, and common pitfalls to ensure your Agent Fabric remains secure, compliant, and production-ready—without slowing innovation.

The traditional Salesforce delivery model is being redefined. As AI becomes deeply embedded across the lifecycle, organizations have an opportunity to rethink how systems and processes are designed, built, and governed. This session breaks down what it means to reimagine Salesforce delivery in 2026 and how AI can augment existing delivery teams, compress timelines, and enable a shift from project-based execution to continuous, intelligent delivery, enhancing productivity and enabling quicker go-lives for customers.

How many agents do I need?' 'How do they talk to each other?' Stop guessing.To scale AI, you must move from monolithic bots to Enterprise Agentic Architecture.This session answers the critical design questions: decomposing complex workflows into Multi- Agent Systems, defining the division of labor between Humans and AI, and mastering Orchestrator & Specialist patterns.We'll map out exactly how employees, autonomous agents, and data fit together to build resilient systems.We'll cover the Agentic Design Patterns and Agentforce Architecture for multi agent systems in detail.

Explore how connected insights across channels empower marketing teams to make smarter, faster, and more impactful decisions. From data to direction, the session focused on turning intelligence into real business outcomes.

Enterprise applications frequently execute complex workflows that require coordinated access to data distributed across multiple objects, services, and systems. Processes such as pricing, eligibility evaluation, product configuration, recommendations, and order processing depend on assembling this data into a consistent view that execution engines can consume efficiently. As transaction sizes and workflow complexity increase, directly coupling services to underlying data models introduces scalability challenges and operational inefficiencies. This session introduces Context Service, a platform capability designed to address this challenge by providing a unified runtime data layer that constructs and manages contextual representations of business data required for process execution.Context Service aggregates data from multiple sources and organizes it into a structured context model, enabling application services to operate on a consistent and optimized representation of the required data rather than interacting directly with underlying storage objects. The session will explore how this architectural approach decouples execution services from physical data models while enabling scalable orchestration of complex business processes.We will examine the internal architecture of Context Service, including how contextual data models are defined, how runtime context instances are constructed, and how multiple execution engines interact with the same contextual representation during process execution. Using Revenue Cloud as a practical example, the session will illustrate how Context Service supports large- scale transactions such as quotes containing thousands of line items and enables efficient execution of pricing and configuration workflows.In addition to the internal architecture, the session will also cover the interfaces, configuration constructs, and integration points exposed to system integrators for extending and consuming Context Service capabilities.Overall, the session aims to provide a deeper understanding of how Context Service functions as a foundational data orchestration layer across platform capabilities and how it enables scalable execution of complex enterprise workflows. Details : https://help.salesforce.com/s/articleView?id=ind.context_service.htm&type=5

In the era of AI and real-time personalization, creating a unified customer view is essential for delivering exceptional customer experiences. This session explores five proven architecture patterns using Salesforce Data Cloud that help architects design scalable and intelligent Customer 360 solutions.

Marketing Cloud Next (MCN) is changing the way marketers connect with their customers, but let's be honest, figuring out where to start can feel like a lot. This session is designed to make that easier. We'll break things down in a simple, practical way so you can get up and running with MCN without the guesswork.We'll kick things off by looking at the Marketing Suites -> what's included and how to pick the right fit for your business. Then we'll dig into how MCN is built, what it can do, and how it works alongside the Salesforce Marketing Cloud products you already know. W'll also walk through real business use cases to show how teams are actually using MCN to bring their customer data together, build personalized journeys, and get real results.Whether you're just exploring MCN or gearing up for implementation, you'll leave this session with a solid understanding of the platform and the confidence to take the next step. This one's for marketing professionals, admins, consultants, and architects who want to stay ahead of the curve.

Discover how Salesforce Automotive Cloud can transform automotive business operations. This session covers practical strategies to enhance sales, service, and customer engagement, with real-world examples and best practices. Learn how to drive operational excellence, improve efficiency, and deliver exceptional customer experiences in the automotive sector.